SERVICE

DESCRIPTION

COST

NEEDS Assessment

Needs Assessment, Basic, Consulting Session by Phone

This is for you if you need help finding the best approach to addressing basic communications problems. This option includes a phone consulting session to determine the specifics of your project. The session will be followed by a concise, one-page summary of our recommendation based on your needs. Cost will be credited to any work we do if you proceed.

Needs Assessment Consulting Session: Expanded Meeting

This is for you if you need help finding the best approach to solving some of your more complex communications problems. Many assessments can be made by a phone conversation but this option is for a more in-depth, face-to-face exploration of your needs. This option Includes an offsite consulting session in your office to determine the specifics of your project. There is no substitute for an expanded, face-to-face conversation. The in-depth session will be followed by a concise, one-page executive summary of our recommendations based on your needs. Cost will be credited to any work we do if you proceed.

$90

$250

BRANDING:
Consulting and Development

This is for you if you need an in-depth strategic exploration of your program's overall marketing, including strengths, weaknesses and untapped opportunities. Includes an expanded needs assessment in your office followed by a half-day workshop facilitated by Steve Cebalt working with your team to develop your branding and marketing Plan, which will be written by Cebalt. Each participant receives a copy of our 150-page publication "Communications Handbook for Nonprofits and Foundations," which includes step-by-step tutorials on the most common marketing and PR outreach tactics.

$2500

CAMPAIGN Planning

Basic Campaign Planning

This is for you if you need a little outside help or advice launching a new campaign, program, service or product. This option is delivered in a half-day workshop with your team, facilitated by Steve Cebalt  to help you develop your Plan, including strategy development and action steps. It also includes a concise report outlining the plan. Each participant also receives a copy of our 150-page publication "Communications Handbook for Nonprofits and Foundations," which includes step-by-step tutorials on the most common marketing and PR outreach tactics.

Expanded/Comprehensive Campaign Planning

This is for you if you need more comprehensive help launching a new campaign, program, service or product. This option is delivered in two separate half-day workshops with your team, facilitated by Steve Cebalt  to help you develop your plan, including strategy development, line-item budget development, action steps, measurements and timelines. The workshops are documented in an extensive report detailing your Plan. Each participant also receives a copy of our 150-page publication "Communications Handbook for Nonprofits and Foundations," which includes step-by-step tutorials on the most common marketing and PR outreach tactics.

$1200

$3500 - $4500

PRIVATE Individual Training

This is for you if you want to learn a specific "how to" skill via hands-on training. Personal training is  delivered to you by Steve Cebalt at your desk. This can include up to three participants. Offered in increments of up to half-day sessions. One half-day session is $600 or prorated portion. Each participant also receives a copy of our 150-page publication "Communications Handbook for Nonprofits and Foundations," which includes step-by-step tutorials on common marketing and PR outreach tactics.

$600

Training Workshops

Note: As in all of our training programs, pricing shown is based on the trainer retaining all ownership rights to the content that is produced and delivered.

Popular Topics for Group Training Workshops

This is for you if you want a group training workshop presentation on one of the most popular nonprofit PR and outreach topics: Breakthrough Branding; Board Basics: What Every Board Member Needs to Know about PR and Outreach; Media Matters; the Marriage of Print & Electronic Newsletters; Bad Advice on Online Marketing; and Grassroots Outreach Tactics. It is delivered in a half-day workshop that combines some lecture-style delivery with plenty of group engagement and dialogue. Each participant receives a written "How-To" style tutorial on the topic. Designed for up to 20 participants, but that is a suggestion, not a limitation. We can provide a precise cost immediately over the phone. A nominal charge may apply for printing of handouts.

Popular Workshop Topics Tailored for Your Group

This is for you if you want a group training workshop presentation on one of the most popular nonprofit PR and outreach topics, but need it to be altered or tailored to fit your organization's needs. Topics include Breakthrough Branding; Board Basics: What Every Board Member Needs to Know about PR and Outreach; Media Matters; the Marriage of Print & Electronic Newsletters; Bad Advice on Online Marketing; and Grassroots Outreach Tactics. The training is delivered in a half-day workshop that combines some lecture-style delivery with plenty of group engagement and dialogue. Cost is based on the degree of alteration necessary to meet your needs. Each participant receives a written "How-To" style tutorial on the topic. Designed for up to 20-30 participants, but that is a suggestion, not a limitation. We can provide a precise cost immediately over the phone. A nominal charge may apply for printing of handouts.

Custom-Topic Training Workshops Created Just for You

This is for you if you want a brand new presentation made specifically for your organization on a topic that you designate that is unique to your needs. Cost will be determined by your needs. We can provide a quote immediately over the phone. Designed for up to 20 participants, but that is a suggestion, not a limitation. A nominal charge may apply for printing of handouts. Note: As in all of our training programs, pricing shown is based on the trainer retaining all ownership rights to the content that is produced and delivered.

$900 - $1,400

Depending on topic; some cost more, some less.

$1,200 to $1,800

Cost is determined by the topic and the degree of customization you request.

Call for Quote

PRIVATE Group Webinars

Note: As in all of our training programs, pricing shown is based on the trainer retaining all ownership rights to the content that is produced and delivered.

Group Webinars, Popular Topics

This is for you if you want a group webinar on one of the most popular topics in nonprofit PR and outreach: Breakthrough Branding; Board Basics: What Every Board Member Needs to Know about PR and Outreach; Media Matters; the Marriage of Print & Electronic Newsletters; Bad Advice on Online Marketing; and Grassroots Outreach Tactics.  All of our private group webinars are designed for groups of 10 or more people, with no limit on how many can participate! The cost is $50 per person for groups of up to 10 participants; $40 for each additional participant up to 50 people; no additional charge for more than 50 participants!

Popular Webinar Topics Modified for Your Group

This is for you if you want a group webinar on one of the most popular nonprofit PR and outreach topics, but need it to be altered or tailored to fit your organization's needs. Topics include Breakthrough Branding; Board Basics: What Every Board Member Needs to Know about PR and Outreach; Media Matters; the Marriage of Print & Electronic Newsletters; Bad Advice on Online Marketing; and Grassroots Outreach Tactics. We will discuss the degree of alteration you need and agree on a separate one-time flat fee for tailoring the webinar content to meet your needs. Otherwise, the pricing is the same as the above: All of our private group webinars are designed for groups of 10 or more people, with no limit on how many can participate! The cost is $50 per person for groups of up to 10 participants; $40 for each additional participant up to 50 people; no additional charge for more than 50 participants!

Customized New Group Webinar Topic Just for Your Group

This is for you if you want a brand new presentation made specifically for your organization on a topic that you designate that is unique to your needs. Cost will be determined by your needs. We can provide a quote immediately over the phone. Designed for an unlimited number of participants.

$500

$500,

 plus cost of alteration, based on your specifications. We can quote that cost over the phone.

Call for an immediate quote over the phone

LEARN to Produce and Host Your Own Webinars

Webinar training is expected to increase dramatically over the next few years. If your organization wants to learn the software and skills needed to produce and deliver your own webinars, we can get you up and running in short order. Webinars are a cost-effective way to train your associates, who can access the information from the convenience of their desktop, no matter where they are located across the nation. Also, webinars can accommodate anywhere from 5 to 1,000 individuals. So, if you'd like to be your own do-it-yourself webinar host and producer, contact us and we can provide you with the training to do so. This personal training is delivered to you by Steve Cebalt from our office (so we can show you the software tools and set-ups), or at your office. This training is designed for one participant. Offered in increments of up to half-day sessions. One half-day session is $600 or prorated portion. Note: As in all of our training programs, the trainer retains all ownership rights to the content that is produced and delivered.

$600

BRANDING/GRAPHICS Essentials

This is for you if you need help launching a new program, service or product and need a starter kit. Includes logo development, letterhead design, stationery design and other aspects of your visual identity.

$600 - $1200

GRAPHIC Design:

Graphic Design is priced based on the complexity of the assignment and the equipment needed, i.e. multiple software platforms, etc.

Level 1. Page layout. Client supplies concept, text, photos, logos, or other artwork in electronic format.

Level 2. Standard design. Client indicates objectives. We produce designs based on designer's vision of client's goal.

Level 3. Original creative work. Includes creation of new brands, new logos, and other highly custom-design work.

$110 per page

$240 per page

$300-$800 per unit

JINGLES

Music has the power to support a message unlike any other medium.

That's why we often produce music jingles as part of the mix for our nonprofit clients. Music can create a brand identity EVEN when people are not in the market for your service. When the time comes, your organization will be top-of-mind because the jingle will be branded in their brain -- music is 'sticky," meaning it sticks in the mind and can be recalled easily.

Jingles are also very economical. Once you produce one, you can use it again and again in radio and especially TV PSAs. The jingle virtually eliminates your broadcast production costs.

Here are a few examples of jingles we have produced for nonprofit clients:

Drive Alive
The Drive Alive jingle was produced for parents of teen drivers -- people age 35-60. We chose a "Beach Boys"-sounding genre. Be sure to listen to the whole 60 seconds for the full effect!

Everybody Reads
This jingle for a literacy campaign became the basis for  all of our television ads.

Reading Railroad
This is another approach to a jingle for a literacy campaign.

Visiting Nurse & Hospice Home
This jingle is a bit different. It was created as part of a branding mix and is used in TV PSAs. The intent here is to create name recognition for a service that most people don't need most of the time! The idea is to burn the name of the hospice home into their minds so that when their life changes (a family member becoming ill, for example) and they suddenly have an interest in the hospice message, they have been exposed to the name of this particular provider, and they'll turn to them first.

$2500

PHOTOS

Photo Editing: Level 1. Stock photos from our paid subscription service to hundreds of thousands of royalty-free photos.

Photo Editing: Level 2. Photo editing and Photoshop processing of client-supplied photos. Client is responsible for securing all needed signatures and maintaining them on file.

$35 per photo

$55 per photo

REVISIONS and Change Orders

The first two sets of revisions are included in the initial cost of the product. That means you'll get two proofs that you can change as much as you want, at no cost whatsoever!  It's our way of guaranteeing the quality of our work. After the first two sets of proofs, modifications requested by the client are considered change orders and will cost $50 per hour, with a minimum of $25.

SPANISH Translation

There is an increasing need to translate communications materials into Spanish for outreach programs, and Highview offers the services of a state-certified translator -- a native Colombian who has worked in complex U.S. industries for decades, and who serves as a court interpreter, which requires state certification. When you require translation, you are at the mercy of the translator's skills, because you can't proof the material yourself! That's why our translator's credentials are so important. And it's very affordable.

SPANISH Translation is priced based on the complexity of the assignment

Level 1. For basic consumer-level information. Requires minimum prep work. Product or service is familiar to most people.

Level 2. Requires moderate prep work. Topic is not something that most people understand intuitively.

Level 3. Product or service is more technical in nature or requires extensive research with references. Content may have more significant legal, financial or liability implications.

$45 per page

$55 per page

$65 per page

VIDEO Production

Whether you need a simple narrated slideshow or a complex training or marketing video, we can produce affordable video for every purpose, and with today's online video playback capabilities, the possibilities are endless!  We can tailor a production for virtually any budget.

Call for quote;

very affordable!

WEBSITE

Website Development and Design: Basic. Basic 4-page starter site: Includes graphics, using your photos, logo and text or text written by us at the rates indicated under "Writing," below. Basic navigation and simple HTML function (excludes Flash, video, audio, motion, etc.) Includes domain registration, technical services, and hosting for one year!

Additional Pages. Additional pages using client supplied text and/or photos are $100 per page. Each additional page with text written by us is $100 plus our standard writing rates per page.

$1,800

$100 per page

WRITING

Writing costs are priced based on the complexity of the assignment:

Level 1. Requires minimum prep work. Product or service is familiar to most people. Level 1 is also the rate for editing existing work written by others.

Level 2. Requires moderate prep work. Topic is not something that most people understand intuitively.

Level 3. Product or service is more technical in nature or requires extensive research with references or a subject-matter interview. Content may have more significant legal, financial or liability implications.

Level 4. Same as level 3 but also may require multiple interviews, reviews of drafts by a committee, legal signatures from subjects, etc.

$110 per page

$240 per page

$340 per page

$425 per page