The Trainer for Do-it-Yourself Communicators

Steve Cebalt of HighviewHelp.com LLC, Fort Wayne, Indiana (260) 471-5870
 

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PR, branding and outreach:

“What every nonprofit board member needs to know about your organization’s communications...and what you can do to make it more effective”

For Board Members and Executive Directors/CEOs

Do you have a communications plan? Is it current? Is it working? What research would be relevant? What is the board's role in supporting the organization's branding and PR? How does effective communication affect fundraising? This workshop enables board members and Executive Directors to consider the right questions and options to move your organization in the direction you want.

Your Executive Director and staff can’t do it alone. Effective organizations build strong brands with strategic leadership from their board members.

The board’s strategic role in marketing and branding is to support the executive director by providing a strategic approach to:

o      Raising awareness

o      Attracting members

o      Creating a receptive market for fundraising

o      Promoting programs

o      Stretching the dollars

“Board Basics” is a one-hour workshop for board members and CEOs/Executive Directors.

This customized workshop is designed for CEOs and busy board members who are passionate about their organization and want to do all they can to help their organization gain recognition and build awareness. Doing so helps promote programs, enhances fundraising, and attracts members and donors. In fact, the way your organization communicates affects virtually every aspect of your nonprofit organization.

HOW THE “BOARD BASICS” WORKSHOP WORKS

Because we know that board members’ time is a precious asset to your organization, the “Board Basics” workshop is compressed to one hour so that you can conduct it as a part of one of your regularly scheduled board meetings. It can also be delivered in an expanded version for board retreats.

Prior to the meeting with the board, ideally one week ahead of time, the workshop facilitator will meet with the CEO and/or the board president for a 90-minute organizational briefing. This will allow him to better understand your organization’s current position and form a tailored needs assessment.

The workshop to your full board is driven by our Organizational Readiness Assessment tool. The workshop facilitator will go through the Assessment with the board to identify specific action steps that you can take immediately to strengthen your organization’s communications. Within an hour, you’ll have a plan that will produce immediate payback to your organization.

Best of all, most of the steps cost nothing to implement, other than the Board’s commitment to take the action.

In addition, each member of the board will receive an electronic copy of the 150-page publication, “Communications Handbook for Nonprofits and Foundations,” a strategic guide to nonprofit marketing.

COST: $900

 Includes:

90-minute organizational briefing with your CEO and/or board president prior to the workshop.

Board Basics workshop delivered to your full board of directors.

Development of a concise written plan based on the strategies and recommendations that result from the organizational briefing and workshop delivered within 10 business days.

Licensed copies of “Breakthrough Branding” for each board member.
 

ABOUT THE FACILITATOR

Steve Cebalt supports executives and board members of Indiana nonprofits with workshops and training to help organizations do more of their own PR, marketing, advertising and communications on a do-it-yourself basis.

His training philosophy is based on a simple premise: With very little effort, board leaders can have a profound influence on their organization’s ability to raise funds, raise awareness, attract members, and promote programs. His workshops provide boards with the guidance to ask the right questions and establish effective strategies at the board level in order to assure that the organization is doing all it can to maximize its marketing capacity.

He oversees Highview Help, LLC, in Fort Wayne, Indiana, to offer the big-time PR strategies used by the largest organizations to nonprofits and the foundations that support them. He is the founder and host of the Northeast Indiana Nonprofit Marketing Leadership Roundtable and is author of "The Nonprofit PR Forum" and "The Communications Handbook for Nonprofits and Foundations."